When it comes to small business marketing, ‘content is king‘ (or is that ‘queen' 🙂 )

You might employ a person to build or update your website, post on social media on behalf of your business, maybe even write your newsletters for you but if they don't create written and visual content that both reflects your business and engages with your customer than you won't get the ‘bang for your buck' as they say.

Each small business, the owner and their target market are as different as night and day.  You need a content writer that knows that, and is able to adapt their writing style accordingly.

Creative content does a number of positive things for your business, from establishing you as the expert in your field through to building trust with your audience.  It will generate new leads and improve conversion rates.  In today's world customers expect high quality, consistent content from their favourite brands.

Content consistency establishes your credibility, builds trust, and strengthens your reputation.

Here are 7 benefits of creative content marketing which we will expand on in any future discussions with you:

1. Increased audience retention;
2. Better social media traction;
3. Establishing trust with your target market;
4. Generate leads for your business;
5. Improve conversion rates;
6. Enhance your SEO efforts (better chance of being found online)
7. Build authority and establish you as the expert in your field.